Ori Ade, meaning “crown head”, is a hair app tailored to black people, that connects potential clients to hairstylists and vice versa. Its main goal is to facilitate easier means of booking appointments but also features a “favorites” tab (which offers hairstyle inspiration to clients) and a “community” tab (which promotes community building). The color palette is inspired by melanin as there are various shades of it, and the logo is the combination of a comb and a crown.